Attendees at a formal event sitting at round tables with tableware and decorations, engaged and smiling.
Logo of the Franchise Customer Experience Conference, part of the Franchise Leadership & Development Conference, with event details and organizer information.

Franchise Customer Experience Conference

Overview

FCXC brings together the industry's most forward-thinking Marketing, Operations, and Technology executives in franchising to explore how leading brands can elevate customer engagement, strengthen franchisee relationships, and embrace the future of franchising. As Creative Director, I led the end-to-end creative process from concept through post-production. I hired and directed photography and videography talent, co-led branding ideation with my senior designer, and managed the full production pipeline to deliver print and digital assets on time to the InterContinental Buckhead in Atlanta. I partnered with the digital director to execute stage graphics, oversaw the design and production of booth builds, and personally handled on-site signage setup. On-site, I coordinated deliveries, managed vendor and talent schedules, and supported keynote logistics and registration operations to keep the event running smoothly. After the conference, I art directed the wrap-up video edit and leveraged the full asset library to produce a feature article for our magazine, digital articles, and emails.

Collaborators

Michael Llantin, Senior Designer
Brady Antonio, Digital Director, Producer
Greg del Bene, Video Editor

Venue

InterContinental Buckhead, Atlanta
Attendance ~ 400
Duration - 3.5 days

Branding

Graphic design promoting the Franchise Customer Experience Conference 2023 organized by Franchise Update Media and the International Franchise Association, featuring colorful bars and text on a black background.
A collage of conference event banners and programs for the Franchise Customer Experience Conference (FCXC25). The banners include schedules, speakers, sponsorships, and event information for various sessions and keynote addresses, with a color scheme of orange, blue, white, and black.

Event At a Glance

A woman with blonde hair wearing a black blazer and a colorful necklace holding a conference booklet labeled 'TOOLKIT' at a corporate event with blue and purple geometric background.
A large conference room filled with attendees listening to a panel discussion on stage. There are two large screens displaying the conference logo 'FCXC 25' and the words 'Franchise Customer Experience Conference'. The stage features three panelists sitting in chairs, with one woman speaking. The room is decorated with black curtains, a patterned backdrop behind the stage, and an American flag. The audience consists of people sitting at round tables, some taking notes or looking at their devices.
Conference programs titled 'FCXC 25' for the Franchise Customer Experience Conference.
Poster for the FCXC 25 Technology Summit, a workshop on mission critical systems, AI, and strategic tech decisions, sponsored by Leashed AI, from 9:45 AM to 11:45 AM.
Sign for the CMO & COO Leadership Summit, part of the Franchise Customer Experience Conference, scheduled from 9:45AM to 11:45AM, sponsored by JBECCA, with a decorative leafy background.
Event schedule and sponsor information boards at the Franchise Customer Experience Conference (FXC).
Attendees walking in a conference corridor with banners hanging from the ceiling promoting event activities at the Franchise Customer Experience Conference.
Close-up of a white freestanding display with the logo and text for 'FCXC 25', an international franchise conference, placed on a stone and carpeted floor.
A woman with blonde hair, wearing a black and white dress, holding a microphone, speaking at a conference with a name tag that reads Roxanne Conrad. Behind her, a man in a beige suit and glasses, and another woman standing at a podium with a sign that says FCXC25.
A busy conference scene with people engaging in conversations and browsing booths, including a group gathered around a high-top table with drinks in hand.
A woman in a blue dress and beige heels on stage during an awards ceremony, with a screen behind her displaying '2025 Franchise Innovation Awards' and colorful balloon decorations nearby.
A group of five people standing on stage at an awards ceremony, smiling for a photo, with a large screen displaying logos for ChoiceLocal and Thryv in the background.
Two people having fun in a photo booth with a FCXC backdrop. The man wears orange glasses, holds a MVP award, and a sign that says 'MVP.' The woman holds a 'Queen' sign and laughs.
Group of six diverse professionally dressed people smiling at a conference or networking event, standing together in a well-lit venue with large windows and orange, black, teal, and silver balloon decorations.
Conference flyer for Franchise Customer Experience Conference (FCXC 25), held June 23-26, 2025 in Atlanta, GA. The flyer features an illustration of a woman with a backpack standing in front of a colorful building with a large window display, with se
Open magazine spread with the left page featuring a headline 'Bigger Growth from Better Collaboration' and a photo of a smiling woman with glasses. The right page contains an advisory board letter and a list of names and titles.
Program layout with profiles of keynote speakers Steve Brown and Brittany Hodak on the left page, and the right page features a large award event title "25 Franchise Innovation Awards" with photos of award recipients and a speaker on stage.
Open conference brochure with pages titled "Who Should Attend" and "Why Attend". The brochure features text detailing event themes and two photos of conference attendees engaged in discussions.
Open conference agenda for June 23-27 with scheduled sessions, keynotes, breaks, and networking events, including titles, times, and speakers.
A conference brochure page with sponsorship acknowledgments on the left and registration details on the right. The sponsors are categorized as Platinum, Silver, Gold, Keynote Speaker, Breakout Video, Conference Tote Bag, Photo Booth, Conference, Coff

Franchise Leadership & Development Conference

Overview

FLDC unites established executives and emerging talent in franchising to sharpen leadership skills, strengthen teams, and build the strategies that drive long-term growth in an ever-evolving industry. As Creative Director, I led the end-to-end creative process from concept through post-production. I hired and directed photography and videography talent, co-led branding ideation with my senior designer, and managed the full production pipeline to deliver print and digital assets on time to the InterContinental Buckhead in Atlanta. I partnered with the digital director to execute stage graphics, oversaw the design and production of booth builds, and personally handled on-site signage setup. On-site, I coordinated deliveries, managed vendor and talent schedules, and supported keynote logistics and registration operations to keep the event running smoothly. After the conference, I art directed the wrap-up video edit and leveraged the full asset library to produce a feature article for our magazine, digital articles, and emails.

Collaborators

Michael Llantin, Senior Designer
Brady Antonio, Digital Director, Producer
Greg del Bene, Video Editor

Venue

InterContinental Buckhead, Atlanta
Attendance ~ 700
Duration - 3.5 days

Branding

Logo for Franchise Leadership & Development Conference 25, organized by Franchise Update Media and the International Franchise Association.
Conference brochure for FLDC25, a franchise leadership and development event held in Atlanta, Georgia, October 7-9, 2025. The brochure includes schedules, speaker information, sponsorship details, and various session topics related to franchise growth, AI technology, marketing, and networking.

Event At a Glance

A man in a gray suit presenting on stage at the Franchise Leadership & Development Conference (FLDC) 25. He is standing beside a large screen displaying his photo and name, Shawn Caric, VP of Franchise Development at Smoothie King. The stage has a podium with a sign for FLDC25 and bottles of water, with a patterned white backdrop and dark curtains.
Two women are smiling and greeting each other at a registration desk during an event. There is a sign in the background that reads 'Registration' and a large floral arrangement nearby.
A conference schedule poster on a tripod stand. The poster has a red background with white and blue text about various sessions, including franchise sales basics, develop your skills for a leadership role, and CDO summit. The top features the logo for FDC25, the Franchise Leadership & Development Conference.
Conference agenda and sponsor thank you boards for FLDC 25 at a franchise leadership and development event. The agenda lists sessions and workshops scheduled for October 7-9, along with sponsor logos such as AnswerConnect, ApplePie Capital, and various others.
A sign on a tripod at a conference reads "Coffee Break" with event details. There are two blurred people in the foreground, with a window showing green foliage behind the sign.
Conference badge with the text 'Franchise Leadership & Development Conference, FLDC25, Cheng, Cohen' on a white lanyard, and a blurred image of donuts on a tray in the background.
A conference bag with the AnswerConnect logo, a blue lanyard that says 'Connecting you, wherever you go,' a clear plastic badge holder, a brochure titled '2025 AFMR Surveillance,' and a small packet labeled 'AFA Training Program' placed on a dark surface.
A man is speaking at a podium during a conference, with four panelists seated at a table behind him. The audience is visible in the foreground.
Conference hallway with people walking and sitting, large banners hanging from the ceiling reading 'Welcome to the FLDC 25' and information about event activities, with modern lighting fixtures and a carpeted floor.
A crowded indoor networking event with people conversing, including a woman in a colorful dress and a man in a blue suit. Some are looking at their phones, and others are holding drinks. There are booths and banners in the background.
A large conference hall filled with seated attendees listening to a speaker on stage. The stage has two large screens displaying the event branding, 'FLDC 25,' with colorful wave graphics. The ceiling features a decorative circular light fixture and stage lighting. There are camera operators capturing the event.
A man in a gray plaid suit holding a glass of champagne, standing at a podium during an awards event in a banquet hall. Behind him, there is a large screen displaying the event name "STAR 2025 AWARDS" and colorful balloons decorating the stage.
Group of six people standing on stage with colorful balloons and a large screen displaying 'ApplePie Capital' and 'Star Awards' in the background, at an awards ceremony.
Two men at a conference or event, with one man in a gray suit handing money to the other man in a darker suit who is sitting and smiling, while balloons and a decorated backdrop are in the background.
A large group of people dressed in formal attire attending a banquet in a hotel ballroom for the 2025 STAR Awards event, with tables of food, a stage with multiple large screens displaying event branding, and purple stage lighting.
Conference flyer for the Franchise Leadership & Development Conference 2025, taking place October 7-9, 2025 at InterContinental Buckhead in Atlanta, with details about registration, speakers, and sponsors.
Open conference brochure with images of people networking and text about franchise development conference.
Open magazine spread with a message from the chair and a list of advisory board members. The left page features a photo of a man in a suit and tie, with a heartfelt message, signature, and title. The right page lists the advisory board members' names
Open conference program or magazine featuring a keynote speaker profile of Morris Morrison, a group photo of conference attendees, and an award announcement for the 2025 STAR Awards.
Open Agenda for a franchise development conference on October 7-9, 2025. The agenda includes workshops, keynote speeches, breaks, lunch, networking, and breakout sessions with various topics related to franchise growth, leadership, and development, a
Open conference program with sections on networking highlights and sponsor acknowledgments, featuring a colorful wave design at the bottom.
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