A promotional graphic for the Multi-Unit Franchising Conference (MUFC26) featuring colorful circular patterns resembling fingerprint textures on a grey background. The event is presented by Franchise Update Media and the International Franchise Association.

Multi-Unit Franchising Conference

Overview

MUFC brings together multi-unit franchisees in every stage of growth dedicated to peer mentoring along with collaboration in interactive workshops. As Creative Director, I led the end-to-end creative process from concept through post-production. I hired and directed photography and videography talent, co-led branding ideation with my senior designer, and managed the full production pipeline to deliver print and digital assets on time to Caesars Forum in Las Vegas. I partnered with the digital director to execute graphics across TV, stage, and LED wall formats, and oversaw the design and production of booth builds, venue structures, and entrance units. On-site, I coordinated deliveries, managed vendor and talent schedules, and supported keynote logistics and registration operations to keep the event running smoothly. After the conference, I art directed the wrap-up video edit and leveraged the full asset library to produce a feature article for our magazine, digital articles, and emails.

Collaborators

Michael Llantin, Senior Designer
Brady Antonio, Digital Director, Producer
Greg del Bene, Video Editor

Venue

Caesars Forum, Las Vegas
Attendance ~ 3,000
Duration - 4.5 days

Branding & Specs

Design of a trade show booth for the Multi-Unit Franchising Conference MUFC26, featuring colorful graphics, branding, and layout plans.
Design of a trade show booth for the Multi-Unit Franchising Conference MUFC26, featuring colorful graphics, branding, and layout plans.

On-Site & Buildouts

A man in a suit standing on a stage in front of a large screen displaying the words 'Multi-Unit Franchising Conference MUFC 26' and the subtitle 'Franchise Update Media International Franchise Association'. There are unoccupied chairs and a small table on stage, with a portrait on an easel to the side.
Large digital sign welcoming attendees to the Multi-Unit Franchising Conference (MUFC) 2026, displaying rankings and awards from franchise organizations, with a crowded lobby area below and people walking and queuing for registration.
Sign at a conference displaying aisle 1600 for Retro Fitness, with a colorful fingerprint and sun graphic at the bottom. In the background, there are multiple stands and people walking around.
People are gathered outside the entrance of the Academy Ballroom at a conference. There is a tall white sign with sponsor logos and a large white banner inside the doorway thanking lunch sponsors. The area has colorful patterned carpet and decorative wall art with a 'Food & Beverage' sign above.
Many people in business attire gathered in a conference hall lobby near an exhibit area, with signs indicating MUFC26 and exhibit hall.
Large conference hall filled with people walking, talking, and standing near tables with food and drinks at a busy business event or conference.
A woman and a man are standing at a café counter, engaged in conversation. The woman is wearing a black dress with a blue lanyard, and the man is wearing a white long-sleeve shirt and a white cap. A yellow sign with information about the coffee cart schedule is in the foreground.
Four people, three women and one man, are standing and talking together at an indoor conference or event. They are wearing name badges and tote bags with a bakery cafe logo. In the background, there is a large poster of a woman in athletic wear and other attendees walking around.
A woman is pointing at a large conference hall booth list on a wall at a business event. She is holding a phone and wearing a name badge. Other people are walking in the background near exhibit signage.
Registration area at a conference, with people standing in line and at the reception desk, bright lighting, large windows, floral arrangement, and informational signs overhead.

Digital & Print

A digital flyer for the Multi-Unit Franchising Conference held from March 24 to 27, 2026. It features decorative circles and abstract designs, a section for a main title and lorem ipsum text, placeholders for images and videos, registration and booking buttons, and logos of sponsors Shelby's and Tropical Smoothie Cafe.
Large digital display at a conference showing event details and food images, with a seating area and a barrier in front.
A person holding a paper coffee cup with a purple sleeve and a disposable lid in one hand, and a conference guidebook titled 'Multi-Unit Franchisee Conference Handbook MUFC26' in the other hand. The person is wearing a blue shirt with gold chain and buckle patterns.
Promotional display of conference materials including lanyards, stickers, and flyers for the Multi-Unit Franchising Conference. The lanyards are hung on a black rack, with the stickers and flyers on a white table with a QR code on one of the flyers.
Conference event schedule and signage at a multi-unit franchising conference, with a large digital screen displaying a smiling person's face and text 'Faster training', and a detailed agenda poster in front of large windows.
Promotional graphics for the Multi-Unit Franchising Conference MUFC 2026, scheduled for March 24-27, 2026, at Caesars Forum in Las Vegas, NV. The design features colorful circles and abstract patterns with event details in white and black text.
Two conference flyers side by side for the Multi-Unit Franchising Conference, MUFC 26, held March 24-27, 2026, at Caesars Forum Conference Center in Las Vegas. The left flyer promotes registration opening, with a QR code and keynote speaker images. The right flyer encourages getting ready for the event, listing keynote speakers Brittanny Hodak, Jon Dorenbos, and Jim Craig, with their photos and brief descriptions.
Conference schedule with agenda for March 25-27 next to an abstract book cover with the title 'First Last Company' and MUFC26 logo.
Two identification badges for a franchise conference. The left badge is brown and labeled for the franchisor exhibitor; the right badge is blue and labeled for the franchisee. Both badges feature QR codes, credentials, and the conference name MUFC 26.
Two conference badges for Multi-Unit Franchising Conference, one with a yellow border labeled 'Fronhisor' and the other with a gray border labeled 'Franchisor Sponsor'. Each badge shows the words 'First Last', 'Company', and three credentials with QR codes at the bottom.
Conference schedule with colorful vertical banners displaying session titles, times, and sponsors for various tracks including operations, growth, marketing, finance, and international summit.
Conference brochure for the Multi-Unit Franchising Conference 2026, showing people networking at a convention. The event runs from March 24-27, 2026, at Caesars Forum Conference Center in Las Vegas.
Open conference booklet with text about the MUFC26 event, featuring statistics on attendance, exhibitors, sponsor percentages, a photograph of people at a booth, and a headshot of Mitch Cohen with his signature and title.
Open conference brochure with keynote speakers Jon Dorenbos and Brittany Hodak and schedule for franchise-only events including meet & greet, opening, and breakfast sessions at Caesars Palace.
Open conference brochure or booklet with sections titled 'Why Attend' and 'Who Should Attend,' including graphs of franchisee attendee percentages and illustrations of buildings, light bulbs, and handshake symbols.
Open conference agenda printed on two pages with schedule and events from March 24 to March 27, including networking, keynotes, sessions, and workshops at a franchise conference.
A two-page spread from a conference newsletter. The left page announces the MVP awards, describing the event, categories, and registration details, featuring a photo of award recipients. The right page provides navigation information for the exhibit
A two-page sponsor acknowledgment page from a conference program. The left page lists 2026 sponsors including Platinum, Gold, Lunch, Mobile App, Keynote Speaker, Franchisee-Only Opening Event, Coffee, Lanyard, Registration, and Bronze sponsors, with
Two-page conference advertisement flyer with information on hotel rates and registration for an event at Caesars Forum Conference Center in Las Vegas. Features hotel options, rates, QR codes for reservations, and ticket pricing details, including ear
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