FOR: AAU school project
Branding and identity.
Redesign and create a brandguide for an existing company.
Create a new logo and brand identity for a company. I chose NASA because I wanted to modernize their look from the old "meatball" logo.
I chose to use a modern typeface with a silhouette of a planet on the bottom subtly cutting off the bottom of the word.
I chose the color blue as the primary logo color because it is a color most associated with space other than black.
Aside from the brandguide book I also created applications such as t-shirts, hats and a lab coat.