A white semi-truck driving on a two-lane road through a mountainous landscape with snow-capped peaks and a blue sky.
Black and white logo for Ryder with stylized text and swoosh design.

ryder truck


Overview

Ryder Inc. is a leading fleet management and supply chain solutions company. Working through agency CP+B in Miami, I served as a Digital Artist producing print ads, mobile and tablet site assets, and web ads across multiple platforms. I built mechanicals within brand guidelines, typeset copy, and coordinated with retouchers to finalize photography. I prepared production files for developer handoff and collaborated closely with the creative team, developers, copywriters, and content leads throughout the process. I also designed social media banners for Facebook, Twitter, LinkedIn, and Google+ as part of the Project Rebirth campaign.

print


A black and white photo of an overpass highway with a large Ryder truck underneath, advertising Ryder's fleet management, transportation, and supply chain solutions, with the Ryder logo and slogan at the bottom right.
Black and white photo of a Ryder truck driving on a curved mountain road, with a mountainous landscape in the background, featuring rugged peaks and clouds.

digital


Three smartphone screens displaying the Ryder truck rental mobile app. The first screen shows main options with red buttons for Careers, Rent a Truck, Contact Us, and Locations. The second screen shows the Ryder homepage with truck image and logo. The third screen displays the app menu with options for Home, Locations, Careers, Rent a Truck, Fleet Management, and Managed Maintenance.
Three smartphone screens displaying the Ryder truck rental mobile app. The first screen shows main options with red buttons for Careers, Rent a Truck, Contact Us, and Locations. The second screen shows the Ryder homepage with truck image and logo. The third screen displays the app menu with options for Home, Locations, Careers, Rent a Truck, Fleet Management, and Managed Maintenance.