Close-up of a woman lying down with her eyes closed, receiving eyelash extensions from a technician.
Logo with the words 'Enhanced by KDK' in white font, decorated with star shapes on a black background.

Enhanced by Kari

Overview

Enhanced by Kari is an esthetics brand built for a newly licensed esthetician offering a wide range of beauty services. The client's deep passion for astrology and astronomy served as the creative foundation for a brand identity woven with celestial secondary graphics throughout. As Creative Director and sole designer, I developed the entire brand from the ground up, designing across social media content for Instagram and TikTok, business cards, a booking website, and client swag. I also produced mockups to inspire the look and feel of her upcoming physical salon location and additional branded touchpoints, delivering a cohesive visual identity ready to grow with her business.

Business card for Kari, an esthetician, specializing in brow lamination, waxing, tinting, and Korean lash lifts. It includes a QR code, social media handle @enhancedbykari, and contact email enhancedbykari@gmail.com.
Mobile phone screen displaying an appointment booking webpage for brow lamination services. The page features a logo 'Kari' with decorative stars, options to sign up or log in, and details of services including brow lamination, tint, and wax, with pricing and duration. There are booking buttons and images of a woman with styled eyebrows.
Mobile phone screen displaying an appointment booking webpage for brow lamination services. The page features a logo 'Kari' with decorative stars, options to sign up or log in, and details of services including brow lamination, tint, and wax, with pricing and duration. There are booking buttons and images of a woman with styled eyebrows.
A set of skincare or beauty service instructions and thank you notes on a white background. The first card says 'Enhanced by Kari' with a thank you message underneath. The second card titled 'Aftercare Instructions' provides guidelines for eyebrow aftercare.
Three screenshots of social media stories promoting beauty and skincare services. The first highlights June appointment availability with dates and times; the second shows a woman receiving a consultation for facial treatments; the third lists new services including European facial, lymphatic facial, microdermabrasion, and chemical peels.
Three screenshots of social media stories promoting beauty and skincare services. The first highlights June appointment availability with dates and times; the second shows a woman receiving a consultation for facial treatments; the third lists new services including European facial, lymphatic facial, microdermabrasion, and chemical peels.
A white sign with gray text and decorative stars reading 'Enhanced by Karl Esthetician' is mounted on a red brick wall.
Sunlight streams into a room with a large window and casts shadows on a white wall. The wall has a minimalist line art design of a woman's face surrounded by celestial elements such as stars, a moon, and the sun symbol. The words 'Enhanced by Kari' a
A pink card with the word 'Kar...' partially visible and a star icon, placed on a star-patterned surface with a shadow cast over part of it.
Two shopping bags on a white table, one dark blue with a moon and star design and the words 'Made of Star Stuff', the other white with a sun illustration and the words 'Ready, Set, Glow'.
A white tote bag with a space-themed design featuring a planet and stars, with the name 'Kari' printed on it, resting on a red velvet armchair in a dimly lit room.
Close-up of a pink soy wax candle labeled 'enhanced by Kari' and 'soy wax candle,' with stacked white towels and a black dish with a beige soap, on a black countertop in a bathroom.

Branding

The image displays two identical logos of the Kauri brand, one on a black background and the other on a dark gray background. The logos feature the text 'ENHANCED BY Kauri' with decorative stars around the text.
Comparison of Canela Text and Kohinoor Bangla fonts showing the alphabet and digits from 0 to 9.
Comparison of Canela Text and Kohinoor Bangla fonts showing the alphabet and digits from 0 to 9.
A color palette chart displaying names, hex codes, RGB, and CMYK values for various colors including Nocturne, Umbra, Cinder, Dune, Alabaster, Petaline, Stratus, Aether, Cirrus, Lumière, Verdeant, Silva, Cameo, Bloom, and others.
A dark-colored illustration of celestial elements including a crescent moon, stars, a planet with rings, a hand holding the planet, a black circle with radiating lines, waves, and a constellation of dots.
Progression of a woman’s portrait from a photo to a neon line drawing to a stylized graphic with stars and dots.
SF Ballet
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