http://www.cindycruz.com/poster-design daily 0.75 2016-01-03 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430287091302-Y2NNRS352YAISZOQRKA2/poster_thumbnail.jpg Poster Design https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430288088789-B83T3G1V3QX6N7TTRIDA/nasa_poster_1.jpg Poster Design https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430288645670-KSK2LT5N2TDR13ECD2CE/nasa_poster_3.jpg Poster Design https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430288735363-EOIRGBNX0D5W5EBHXVLJ/nasa_poster_2.jpg Poster Design https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430284368930-CMOWLSJW2QC7HQZ1CJKJ/Fuss_poster1.jpg Poster Design - Poster Design A collection of poster designs from various classes at the Academy of Art https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430286288787-0LCZN1L4GZ4SCSNDAGVU/image-asset.jpeg Poster Design - Poster Design https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430286570416-1XMFTG933GEEMYDNPETK/image-asset.jpeg Poster Design - Poster Design https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430286985823-DZ65F5E3S4ZY1AS6XF01/mai_2_poster.jpg Poster Design - Poster Design https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430286980391-2IF8JZNGUXMAHZK20HWB/typo_poster.jpg Poster Design - Poster Design https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430286987044-QG0WTSCF9XHVSLPGPSAX/West_Poster.jpg Poster Design - Poster Design http://www.cindycruz.com/nasa daily 0.75 2016-04-09 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430422466086-EC62QME1MVJTENJL0MVH/nasa_thumbnail.jpg NASA Identity https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430449538049-GDYZMUDP9N86C3K2DY6W/Cindy+%28382%29.jpg NASA Identity - NASA Identity FOR: AAU school project FOCUS Branding and identity. DESCRIPTION Redesign and create a brandguide for an existing company. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430449542906-PB6K25XOCQWGT5ASJ7LQ/Cindy+%28420%29.jpg NASA Identity CONCEPT Create a new logo and brand identity for a company. I chose NASA because I wanted to modernize their look from the old "meatball" logo. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430450803643-9ZAKKKESRTBC9QR565X1/ID2_01.jpg NASA Identity I chose to use a modern typeface with a silhouette of a planet on the bottom subtly cutting off the bottom of the word. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430450804343-TC5AHSX275OE1HHHBWVE/ID2_02.jpg NASA Identity https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430450805343-ZOY4XJCQRS5JHF93ZA5S/ID2_03.jpg NASA Identity I chose the color blue as the primary logo color because it is a color most associated with space other than black. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430450806618-CBTI4PSCHTNZVYW3TWNF/ID2_04.jpg NASA Identity https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430450810128-7EH8Z4GSMEGR0KHX1QW6/ID2_07.jpg NASA Identity https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430451650141-XT0ANKPRWT4YDQM9DWWZ/new_application_13.jpg NASA Identity https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430460832137-S7PNX7XS8OY1LDZ3ZBNQ/new_application_02.jpg NASA Identity https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430451649295-0FJUISQ4EKDRSDM1TYK2/new_application_15.jpg NASA Identity Aside from the brandguide book I also created applications such as t-shirts, hats and a lab coat. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430460635616-HYDJZH57UJSZKUHSCU1J/nasa1.jpg NASA Identity https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430460731632-P4988OM7GS16EJKMOPTK/new_application_26.jpg NASA Identity http://www.cindycruz.com/mission-22 daily 0.75 2016-04-11 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460260354340-DFDDXZPF2GADTWE721MO/image-asset.jpeg Mission 22 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460260354340-DFDDXZPF2GADTWE721MO/image-asset.jpeg Mission 22 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460260385965-OSUO70HWMBM7IFNI9AJD/MVETS_2005_WAH_WSJ_Page_1.jpg Mission 22 - Mission 22 CLIENT: Mission 22 AGENCY: CP+B (Miami) PROJECT: Print ads MY ROLE: Create mechanicals under the brand guidelines, typeset the text, work with retoucher to finalize photo. SEEN IN: Wall Street Journal https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460260390287-ODK7T4DXUQ8AJZ3ZYZTO/MVETS_2005_WAH_WSJ_Page_2.jpg Mission 22 - Mission 22 CLIENT: Mission 22 AGENCY: CP+B (Miami) PROJECT: Print ads MY ROLE: Create mechanicals under the brand guidelines, typeset the text, work with retoucher to finalize photo. SEEN IN: Wall Street Journal https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460260389730-K0XPCQUSYD0EA07VGNC5/MVETS_2005_WAH_WSJ_Page_3.jpg Mission 22 - Mission 22 CLIENT: Mission 22 AGENCY: CP+B (Miami) PROJECT: Print ads MY ROLE: Create mechanicals under the brand guidelines, typeset the text, work with retoucher to finalize photo. SEEN IN: Wall Street Journal https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460260392894-P0OOVHUEBOD8IBK9YDEK/MVETS_2005_WAH_WSJ_Page_4.jpg Mission 22 - Mission 22 CLIENT: Mission 22 AGENCY: CP+B (Miami) PROJECT: Print ads MY ROLE: Create mechanicals under the brand guidelines, typeset the text, work with retoucher to finalize photo. SEEN IN: Wall Street Journal https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460261640974-G1OWOIIQ86PM335Q1R69/22_1.jpg Mission 22 - Mission 22 CLIENT: Mission 22 AGENCY: CP+B (Miami) PROJECT: Print ads MY ROLE: Create mechanicals under the brand guidelines, typeset the text, work with retoucher to finalize photo. SEEN IN: Wall Street Journal http://www.cindycruz.com/ryder daily 0.75 2016-04-11 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460260501566-G2QXJP5WEK5GFIYH68U0/RYDER_2011_03_TransTopics_090715.jpg Ryder https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460260501566-G2QXJP5WEK5GFIYH68U0/RYDER_2011_03_TransTopics_090715.jpg Ryder https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460263420909-IA76AI5B6MKQSGKAB1IR/ryder_1.jpg Ryder - Ryder Inc. CLIENT: Ryder Inc. AGENCY: CP+B (Miami) PROJECT: Print ads MY ROLE: Create mechanicals under the brand guidelines, typeset the text, work with retoucher to finalize photo. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460263418998-MCRJDE51VHW74H1AX9G3/ryder_2.jpg Ryder - Ryder Inc. CLIENT: Ryder Inc. AGENCY: CP+B (Miami) PROJECT: Print ads SEEN IN: Wall Street Journal, Fast Company, Inc. magazine, National Geographic, etc. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460263428040-MNAFFRKBR29TW4Y1IJVF/ryder_3.jpg Ryder - Ryder Inc. CLIENT: Ryder Inc. AGENCY: CP+B (Miami) PROJECT: Print ads MY ROLE: Create mechanicals under the brand guidelines, typeset the text, work with retoucher to finalize photo. http://www.cindycruz.com/letgo daily 0.75 2016-04-11 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460264520440-LU390YL0AW716C2PQ3J9/image-asset.jpeg letgo - letgo "Cliff": 30 TV Commercial CLIENT: letgo app AGENCY: CP+B (Miami) PROJECT: Commercial MY ROLE: Prepared deck (scrips, imagery, etc) for meetings, edited with creative team. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460264520440-LU390YL0AW716C2PQ3J9/image-asset.jpeg letgo - letgo "Cliff": 30 TV Commercial CLIENT: letgo app AGENCY: CP+B (Miami) PROJECT: Commercial MY ROLE: Prepared deck (scrips, imagery, etc) for meetings, edited with creative team. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460264588099-9CY7W25LB9XG1GONBDG7/image-asset.jpeg letgo - letgo "Escape": 45 TV Commercial CLIENT: letgo app AGENCY: CP+B (Miami) PROJECT: Commercial MY ROLE: Prepared deck (scrips, imagery, etc) for meetings, edited with creative team. http://www.cindycruz.com/ryswe daily 0.75 2016-04-11 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460264711903-5UKADSLE8KWDXXLV3CR7/image-asset.jpeg Ryder - Ryder Project Rebirth: The Story of one Truck's Death & Redemption CLIENT: Ryder Inc. AGENCY: CP+B (Miami) PROJECT: Web ad with social media banners MY ROLE: Create banners for Facebook, Twitter, linkedIn, Google+ accounts using guidelines for Project Rebirth. SEEN ON: YouTube https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460264711903-5UKADSLE8KWDXXLV3CR7/image-asset.jpeg Ryder - Ryder Project Rebirth: The Story of one Truck's Death & Redemption CLIENT: Ryder Inc. AGENCY: CP+B (Miami) PROJECT: Web ad with social media banners MY ROLE: Create banners for Facebook, Twitter, linkedIn, Google+ accounts using guidelines for Project Rebirth. SEEN ON: YouTube https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460267863185-FC7XIO2K6T09FUBJJKEF/Ryder_mobile.jpg Ryder - Ryder Inc. CLIENT: Ryder Inc. AGENCY: CP+B (Miami) PROJECT: Mobile/Tablet site MY ROLE: Created files for developer preparation. Edited with creative team, developers, content, copywriters, retouchers, etc. http://www.cindycruz.com/new-gallery daily 0.75 2016-04-11 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460268011944-8Y9WEQZ0G0RQC7RD29HD/SM_banners.jpg Santa Margherita - Santa Margherita CLIENT: Santa Margherita wines AGENCY: CP+B (Miami) PROJECT: Online banners MY ROLE: Created working files for developer per brand guidelines, worked with retoucher to finalize images and edited with direction from the creative team. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460268011944-8Y9WEQZ0G0RQC7RD29HD/SM_banners.jpg Santa Margherita - Santa Margherita CLIENT: Santa Margherita wines AGENCY: CP+B (Miami) PROJECT: Online banners MY ROLE: Created working files for developer per brand guidelines, worked with retoucher to finalize images and edited with direction from the creative team. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1460264788292-7SYZII9PFPSSCTT1KSFE/image-asset.jpeg Santa Margherita - Santa Margherita USA - Crossroads CLIENT: Santa Margherita wines AGENCY: CP+B (Miami) PROJECT: Commercial MY ROLE: Prepared deck (scrips, imagery, etc) for meetings, edited with creative team. http://www.cindycruz.com/san-francisco-ballet daily 0.75 2023-01-25 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1473651725375-BNC5VQXAJYPWMEVLNMJ8/Encore_event.jpg SF Ballet Print Material COMPANY: San Francisco Ballet PROJECT: Event Poster MY ROLE: Designed layout according to brand guidelines along with the marketing department. Applied minor retouching. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1473651725375-BNC5VQXAJYPWMEVLNMJ8/Encore_event.jpg SF Ballet Print Material COMPANY: San Francisco Ballet PROJECT: Event Poster MY ROLE: Designed layout according to brand guidelines along with the marketing department. Applied minor retouching. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1473651723654-SAS7ML8GPGCVU8V1C3WQ/Encore_event2.jpg SF Ballet Print Material COMPANY: San Francisco Ballet PROJECT: Event Poster MY ROLE: Designed layout according to brand guidelines along with the marketing department. https://static1.squarespace.com/static/55406711e4b0086e19ae076b/57d61d4437c58199e8dac18b/57d61d6637c58199e8dac30b/1473650022220/ SF Ballet Print Material https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1473651047937-QB98SRTQP0NUPB5EW4FN/Girl_Scouts_AD.jpg SF Ballet Print Material COMPANY: San Francisco Ballet PROJECT: Corporate Flyer MY ROLE: Designed layout according to brand guidelines along with the marketing department. Applied minor retouching. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1473653519222-WHTE8HUECXC5C22WRR3H/SMAT_Brochure_outside.jpg SF Ballet Print Material COMPANY: San Francisco Ballet PROJECT: Brochure MY ROLE: Designed layout according to brand guidelines along with the marketing department. Applied minor retouching. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1473653518777-CIAEI5K6D4N8MVO2ODUC/SMAT_Brochure_Inside.jpg SF Ballet Print Material COMPANY: San Francisco Ballet PROJECT: Brochure MY ROLE: Designed layout according to brand guidelines along with the marketing department. Applied minor retouching. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1473651543760-T5XEN4FFVDD9R3YD7442/Corporate_event.jpg SF Ballet Print Material COMPANY: San Francisco Ballet PROJECT: Corporate Flyer MY ROLE: Designed layout according to brand guidelines along with the marketing department. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1473653510952-RJ1LF3FLN5A93UTJCULO/Senior_Package_Brochure.jpg SF Ballet Print Material COMPANY: San Francisco Ballet PROJECT: Brochure MY ROLE: Designed layout according to brand guidelines along with the marketing department. Applied minor retouching. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1473653512258-E3LE3SCJIKCQGQT690AW/Senior_Package_Brochure_Inside.jpg SF Ballet Print Material COMPANY: San Francisco Ballet PROJECT: Brochure MY ROLE: Designed layout according to brand guidelines along with the marketing department. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1473655895780-J5UTEZDLJ0ST04YF618I/Combo_ad.jpg SF Ballet Print Material COMPANY: San Francisco Ballet PROJECT: Print ad, appeared in NYT, SF Chronicle, SF Examiner, etc. MY ROLE: Designed layout according to brand guidelines along with the marketing department. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1473656023798-G6L7I6T2VGRO2XXO3OFG/Masterclass.jpg SF Ballet Print Material COMPANY: San Francisco Ballet PROJECT: Flyer MY ROLE: Designed layout according to brand guidelines along with the marketing department. http://www.cindycruz.com/san-francisco-ballet-1 daily 0.75 2016-09-12 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1473654591723-E90PQF077TFZG83SQL5C/FY17_Digital_Nutcracker_Ph1_Vs1_160x600_1.jpg San Francisco Ballet https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1473654591723-E90PQF077TFZG83SQL5C/FY17_Digital_Nutcracker_Ph1_Vs1_160x600_1.jpg San Francisco Ballet https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1473655179486-34SOYZOG1B8C6YI51WN8/Ads.jpg San Francisco Ballet COMPANY: San Francisco Ballet PROJECT: Online Ads MY ROLE: Designed layout according to brand guidelines along with the marketing department. Applied minor retouching. http://www.cindycruz.com/foster-farms daily 0.75 2016-11-02 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1478056939236-23636I6HT6LQHV05YQYK/1.jpg Foster Farms COMPANY: Foster Farms PROJET: Social Media Posts MY ROLE: Created and executed concepts for Foster Farms Gameday Campaign with direction from the marketing team. Platforms included Facebook, Instagram and Twitter. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1478056937609-ZPANT7TA58FSIISEMUA9/2.jpg Foster Farms COMPANY: Foster Farms PROJET: Social Media Posts MY ROLE: Created and executed concepts for Foster Farms Gameday Campaign with direction from the marketing team. Platforms included Facebook, Instagram and Twitter. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1478056940990-HCNQF0RX4XW1J5MHFHST/3.jpg Foster Farms COMPANY: Foster Farms PROJET: Social Media Posts MY ROLE: Created and executed concepts for Foster Farms Gameday Campaign with direction from the marketing team. Platforms included Facebook, Instagram and Twitter. http://www.cindycruz.com/multiunitfranchising daily 0.75 2023-01-25 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674620483785-7BPJ74QNQGZUGAKHJZLN/20210902_FUM_Day2_134.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Stage Design MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674620483785-7BPJ74QNQGZUGAKHJZLN/20210902_FUM_Day2_134.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Stage Design MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674620762026-ZAXCGQ5A4TMUZUBAOZFT/20210902_FUM_Day2_154.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Stage Design MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674620776042-ZV2QEBNGUL41U0Y8LQEG/20210902_FranchiseDay2_Highlights_004.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Stage Design MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674621490645-4I1A8U2QMZ8U1OOQW9Y5/20220331_MUFC_Day2_085.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Stage Design MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674620815993-CW9DJTVVEREZIKFKCH8U/20220329_MUFC_Opening_014.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Corporate branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674620835526-O7FUO5E9SJAPS9M26EWY/20220330_MUFC_Day1_318.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Corporate branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674621481643-01TP349K4IJ4T2WT22W6/20220330_MUFC_Day1_406.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Corporate branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674621481772-JIHB4984607XZX21LL5K/20220330_MUFC_Day1_468.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Corporate branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674621491563-CL62ZMAK4GZ78IR9DO0L/20220331_MUFC_Day2_326.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Booth Design MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674621497880-HTRLLBB181G7SNK4A8F6/20220331_MUFC_Day2_327.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Booth Design MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674621663437-XVMIDLE02INFCRNUOP68/20220331_MUFC_Day2_350.jpg Multi Unit Franchising https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674622475213-BK409LXH2AXGLX7WSDNL/20220331_144941.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Signage Design MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674621486033-3MJ63MNBSW81CT3IE3FK/20220331_MUFC_Day2_002.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Signage Design MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674621486299-C2WT2GK6WM3BML56I7VU/20220331_MUFC_Day2_004.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Signage Design MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674622479727-Y7UXJWY7753TDX0K0V29/20220331_071326.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Signage Design MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674621502350-P1I0F4WI3T6PB34G76FC/20220331_MUFC_Day2_395.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Signage Design MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. I meet with and escort Keynote speakers during events to and from scheduled events. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674622433729-OBFA3CDN3GJQCQ2O14AP/20220328_181458.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Set design MY ROLE: Manage staff and work alongside venue vendors with event production and execution of output and visuals for conferences, exhibits, and expo shows. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674622433440-AO8A5C9BOTF6K07J9DQS/20220329_080638.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Set design MY ROLE: Manage staff and work alongside venue vendors with event production and execution of output and visuals for conferences, exhibits, and expo shows. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674622460516-11MMTHY6M5T6MCLBBN0A/20220329_080809.jpg Multi Unit Franchising COMPANY: Franchise Update Media PROJECT: Expo Hall (built-up) MY ROLE: Manage staff and work alongside venue vendors with event production and execution of output and visuals for conferences, exhibits, and expo shows. http://www.cindycruz.com/fldc-fcxc daily 0.75 2023-01-25 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623505133-128WXX20ECO9KD3N670U/20220621_FCXC_228.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623505133-128WXX20ECO9KD3N670U/20220621_FCXC_228.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623500869-A5AROS3D7BFHB5OVHKV6/20220621_FCXC_139.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623351486-YXQ5LCX3F6YZNOKNBV4D/20220622_CXC_AWARDS_032.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623503926-S22OM0CKEUWETQI1KTRE/20220621_FCXC_161.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623500702-CB0CVRXNR7Q4APCEC7F3/20220621_FCXC_157.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674622999929-JDCB09W6I5JRCKAJ7FZ3/20220621_FCXC_014.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623001852-9P16I6QPMONH915RONRE/20220621_FCXC_068.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623085191-FYURB32SXV3JWG7PVA13/20221019_FLD_Day2_031.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623095290-Q3IEJ94LVSSVHSKLG32C/20221019_FLD_Day2_032.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623007303-EHBN16IXLIBAE6RVWR8A/20220621_FRANCXC_Exhibit_067.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623008883-T17833N1O98KKGVXKU2N/20220622_FCXC_093.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623017090-UOWWUJGZ64VITW0BQAZN/20221018_FLD2022_Day1_142.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623023005-3H1MZWVAWWBOHXO26NK8/20221018_FLD2022_Day1_143.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623036097-UUZ9270DXZMJZXMYWYKF/20221018_FLD2022_Day1_145.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623042887-4DYL1V7ZTRU3327K51P9/20221018_FLD2022_Day1_231.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623049338-UW3COLKOECU95SGCEP98/20221018_FLD2022_Day1_234.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623054842-8NPNDLZL2GAGE4S1G8K7/20221018_FLD2022_Day1_335.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623063225-MWW6PCV8NZAEH73QFE99/20221018_FLD2022_Day1_336.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623071532-CACGHUJ48HU5775FUZ8L/20221018_FLD2022_Day1_346.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623078957-N8E0CQSQUSOOYJDKSPWD/20221019_FLD_Day2_021.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623100911-9077I5FFBNJWUHUE9MEX/20221019_FLD_Day2_221.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623107217-4XXK72USWJ1LATSQRT9W/20221019_FLD_Day2_344.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623113350-6VIJ5I8TKATKME8ZNTNY/20221019_FLD_Day2_491%281%29.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623112606-S75IZJJWLVVX11PGTVTD/EMMFC_006.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623116078-LT3B75Q5C0QAWIMO2EQZ/EMMFC_007.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623117176-TVTH49IIJNV74URETF11/EMMFC_017.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623119193-5LF96TF4XK3QHCJFFAFD/EMMFC_052.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674623120593-SBTYJRC65EGRACLV8QXN/EMMFC_249.jpg FLDC & FCXC COMPANY: Franchise Update Media PROJECT: Conference branding MY ROLE: I lead the creative team from conception to completion of 3 national conferences per year and 1 global exhibit show. Assets include set designs, entrance units, booth designs, desk designs, tote bags, badges, and all print and signage materials. http://www.cindycruz.com/logos daily 0.75 2023-01-25 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674625302928-0M7SCTB3TXM80Q2KVLAA/2020_FUM_concepts_Page_10.png Logos COMPANY: Franchise Update Media PROJECT: Company Logo MY ROLE: Led cross-functional teams to rebrand the main company logo, as well as all accompanying logos for magazines, the company website, and new business avenues. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674625302928-0M7SCTB3TXM80Q2KVLAA/2020_FUM_concepts_Page_10.png Logos COMPANY: Franchise Update Media PROJECT: Company Logo MY ROLE: Led cross-functional teams to rebrand the main company logo, as well as all accompanying logos for magazines, the company website, and new business avenues. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674626098494-HQHQIZRNLNO8TB74UVTH/2020_FUM_concepts_Page_06.png Logos COMPANY: Franchise Update Media PROJECT: Company Logo MY ROLE: Led cross-functional teams to rebrand the main company logo, as well as all accompanying logos for magazines, the company website, and new business avenues. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674625303291-5OS29MTWUCEXRJWMAT5Z/2023_Logo.png Logos COMPANY: Franchise Update Media PROJECT: Company Logo MY ROLE: Led cross-functional teams to rebrand the main company logo, as well as all accompanying logos for magazines, the company website, and new business avenues. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674625661996-GR9UUCHXG1MRGDRUCTNI/2023_Logo_Secondary.png Logos COMPANY: Franchise Update Media PROJECT: Company Logo MY ROLE: Led cross-functional teams to rebrand the main company logo, as well as all accompanying logos for magazines, the company website, and new business avenues. http://www.cindycruz.com/franchise-update-media daily 0.75 2023-01-25 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674632608094-XTGIKX4TUJXI5NFVJ1UW/Website_1.png Franchise Update Media COMPANY: Franchise Update Media PROJECT: Company Website MY ROLE: Led cross-functional teams to rebrand the main company website, including rebranded logo, fonts and color palette. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674632608094-XTGIKX4TUJXI5NFVJ1UW/Website_1.png Franchise Update Media COMPANY: Franchise Update Media PROJECT: Company Website MY ROLE: Led cross-functional teams to rebrand the main company website, including rebranded logo, fonts and color palette. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674632607899-ODOCO0A4MBBX8HBKIBWK/Website_2.png Franchise Update Media COMPANY: Franchise Update Media PROJECT: Company Website MY ROLE: Led cross-functional teams to rebrand the main company website, including rebranded logo, fonts and color palette. https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674632621689-0SJCSGGUZ9RGU04OXL0X/2023_BANNERS.png Franchise Update Media COMPANY: Franchise Update Media PROJECT: Conference banners MY ROLE: Led creative team to conceptualize and execute conference banners promoting various events. http://www.cindycruz.com/new-page daily 0.75 2016-01-03 http://www.cindycruz.com/about daily 0.75 2023-01-25 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/ae080a2c-5c6d-4ae9-a8a0-9873cb6dd97a/20210902_114936.jpg About https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1430466975171-R0XZJ1FN4XGJ6NFHZU49/20150128_123458+%281%29.jpg About http://www.cindycruz.com/homepage daily 1.0 2023-01-25 https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674634417572-H0F1XHROT0ZG8G57SKGM/20210902_FUM_Day2_185.jpg Homepage https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674633225510-FFX900T8BWTFUHC490QL/20210902_FUM_Day2_134.jpg Homepage https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674634719998-K8GOV10BNUZRLFXZMOWE/20220331_MUFC_Day2_069.jpg Homepage https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674633251355-MF1LLTY7LGMA06IWN38F/20210902_FUM_Day2_153.jpg Homepage https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674633294177-6MVB6Z398LCWDSJM0E48/20220330_MUFC_Day1_468.jpg Homepage https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674621663437-XVMIDLE02INFCRNUOP68/20220331_MUFC_Day2_350.jpg Homepage https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674621481643-01TP349K4IJ4T2WT22W6/20220330_MUFC_Day1_406.jpg Homepage https://images.squarespace-cdn.com/content/v1/55406711e4b0086e19ae076b/1674633271344-45671QNN1P6B31V0QQOK/20220329_MUFC_Opening_014.jpg Homepage 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