FOR: AAU school project
Create new brand identity and printed material for a company of our choice.
I chose to work with See’s because they have never had any printed material made and have never updated their look since it first opened.
I chose to bring color to the brand to emphasize the use of fruit in their chocolate and to make their product more eye catching to a younger generation who might not know the brand.
I made greeting cards that could be sent along with the box of chocolates that would promote a particular flavor or show the new brand design.